Course Forward

Hi there! I’m so glad you’re here. Over the past two years, I’ve immersed myself in the fascinating world of generative AI, experimenting, learning, and figuring out how to design chatbot experiences that don’t just work—but actually matter. And now, I’m thrilled to share what I’ve discovered about creating meaningful AI interactions that genuinely serve real needs

Forward

Let’s face it—AI is everywhere these days. But here’s the thing: just having the technical know-how isn’t enough. The real magic happens when you combine technology with thoughtful design to craft conversations that engage, inform, and connect with users on a deeper level.

This course pulls from my 25+ years at the crossroads of marketing communications and technology, along with a focused deep dive into generative AI. The goal? To help you design chatbots that aren’t just functional—they’re purposeful. You’ll learn how to build experiences that feel intuitive, human, and genuinely helpful.

A Practical Learning Approach

This course takes you through two parallel learning paths. First, you’ll analyze a real-world heritage preservation-focused chatbot, understanding how purpose, personality, and structured knowledge create effective AI interactions. Then, you’ll apply these insights to develop your own chatbot, starting with a basic blueprint and progressively building it into a fully realized creation.

Throughout this journey, you’ll learn to:

• Craft chatbot experiences that are driven by a clear purpose
• Structure knowledge bases in a way that makes sense and serves users
• Design conversation flows that feel natural and engaging
• Develop personality and tone guidelines that bring your chatbot to life
• Implement your chatbot using WordPress and AI Engine without headaches
• Source and organize website data to supercharge your chatbot’s knowledge
• Use add-ons to extend your chatbot’s functionality and make it shine 

My Promise to You

Here’s what you can count on from me as we go through this journey together:

• Practical Insights: I’ll share everything I’ve learned from my deep dive into generative AI, no jargon, no fluff.
• Clear Steps: You’ll always know what to do next, with actionable steps you can follow and replicate.
• Real Talk: I’ll be honest about what’s possible with the tools we’re using and what’s not.
• Real Examples: You’ll see the concepts in action, not just in theory, so you can connect the dots.

A Realistic Approach

This course is centered on designing focused and purposeful chatbot experiences using WordPress and AI Engine. While these tools offer flexibility, our focus will be on mastering their core features to create impactful and user-friendly chatbots, without delving into advanced API integrations or complex autonomous systems.

Through hands-on exercises, we’ll use a mix of real-world and synthetic use cases to:

• Analyze existing chatbots and uncover the secrets of effective design
• Transform simple chatbot blueprints into fully realized experiences
• Organize and structure website content so it works seamlessly with AI
• Develop personalities and conversation flows that feel human and connected
• Test and refine your chatbot in a real-world setting

Looking Ahead

By completing this course, you’ll be well-equipped to create focused, engaging chatbot experiences that serve specific purposes effectively. Whether you’re looking to enhance customer service, share knowledge, or advocate for a cause, you’ll have the skills to craft chatbot interactions that resonate with users and achieve their goals.

By the time you complete this course, you’ll be ready to design chatbots that do more than just “work.” You’ll create experiences that connect, inform, and serve real user needs—whether that’s enhancing customer support, sharing knowledge, or advocating for a cause.

Here’s the best part: while AI technology is moving fast, the principles of great chatbot design are timeless. You’ll gain practical skills you can apply right now, plus a strong foundation to adapt as the field evolves.

So, let’s get started. I can’t wait to see what you create—and to help you make chatbot experiences that truly matter.

Welcome aboard!

David Pappas
Generative AI Experience Designer
Founder, Neurofusion AI
[email protected]

“The best way to predict the future is to invent it. —Alan Kay”